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Flipkart SASA LELE
Project type
Film, Branding and Amplification
Date
May 2025
Flipkart asked us to make their new sale seem big. DOUBLE of what their usual sales are. And we did exactly that - A sale so big, you've got to say it twice. The Flipkart SASA LELE was inspired by bad typography, crazy design and a mishmash of words, elements and colours to make it stand out and make people go, "WWTTFF?". Just like you would when you'd see their deals and laugh at how stupidly crazy they were.
The film, brings madness to motion with it's catchy jingle (inspired by Carmina Burana) and the category/product-in-your-face approach, making sure that theres something to explore in every frame... a motley montage of people, products and activities that really stick.
