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Durex #D20Dictionary
Date
2016
India is famous for two things (amongst others): Cricket and the Kama Sutra. But, during the cricket season, sex has to take a back seat for a while. And the cricket season that year? It was a loooong one... with the IPL AND the World Cup. So, there would be a lot of watching and not a lot of "doing".
Durex decided to take on cricket by constantly reminding people about sex WHILE watching cricket. How? By turning every cricketing term into a "dirty" one.
Winner of a Silver Effie, 2017.
What started as a simple social media activity, quickly turned into a something much bigger with brands and people chiming in and eventually turned into a campaign which won a silver Effie award as well.
