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TATA.ev - Perfect Roads for Harrier.ev
Project type
OOH, Social Amplification
Turning pothole-ridden roads into a bold brand statement for Harrier.ev by marking them with barricades labeled “Perfect Roads.” What began on-ground quickly went viral - shared by people, amplified by influencers, spread through memes, and picked up by celebrities and founders, making it one of the year’s biggest conversations.
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